We've hit the last month of winter! But don’t start boxing up your winter clothing and recipes books just yet.

With spring just out of arm’s reach, August is the last chance for another year to take advantage of winter’s wonderful produce. Brighten up your menu and offer your customers some hearty August dishes that are synonymous with winter.

Every customer craves comfort food during the cold winter months, from freshly made pizzas to belly warming soups. So why not take your customer’s taste buds on a trip to a tropical destination with dishes such as the Mediterranean lamb pizza, Thai chicken curry or a Moroccan spiced beef burger.

Dishes like these will captivate your customers and have them coming back for more. And the chances are, they’ll bring family and friends along with them next time. 

                                         

The next step is to promote the new additions so you can start to build your loyal tribe of happy customers, and get them ordering directly from your website. Yes, that’s right, we’re talking about marketing - and here’s how:

Email Campaign 
Personalised email campaigns with amazing imagery, will spark your customers interest and prompt them to find out more. Providing a link to your website will increase that website’s exposure and Google Ranking, which will make it much easier for new customers to find your business.

SMS Campaigns
65% of Australians own Smartphones. It makes sense then to promote your iPhone & Android apps, as it’s a much easier way of ordering online (and if you don’t offer ordering apps, it’s time you got them). Short and snappy SMS campaigns will catch your customers attention, prompt them to download your apps and leave your business on the home screen of their smartphone.

Website Popups
When executed correctly, popups can be extremely effective at promoting new products. If your website allows it, then take advantage of this promotional method - show off your latest and greatest to both new and existing customers.

Google Adwords
Advertise your business online with Google AdWords, and make sure you show first in search results. Promote your new products to new customers, in new areas and watch the orders start to flow through.

These are just a few of the limitless ways through which you can promote your new menu. 

And remember, studies show that customers have 3 businesses in their ‘consideration set’ that they’ll purchase from. Marketing will ensure your business is in the number one spot. Your customers may not make an immediate purchase, but when they do need your services, they’ll choose you. 

It should be clear to see that something as simple as updating your menu and promoting it, will keep your customers excited about your business, help to find new customers, and increase the number of orders you receive. So brighten up your business’ menu today!